Luis Mello, director of Technology Institute for Vale, the world’s largest producer of iron ore, discusses how innovation can occur simply through the act of entering new markets—and tailoring a product to meet the market’s needs.
Transferring ideas across markets
Global companies need to look at new markets as potential “idea partners,” where innovation and new products develop together
- By: Economist Intelligence Unit
- From: EIU
- Date: Tuesday May 15th, 2012