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When it comes to locating a branch office in another country there are plenty of considerations beyond where you want to do business. How do two or more similar cities compare in terms of hard and soft costs? The 2010 Competitive Alternatives study, produced by MMK Consulting in Vancouver for the consulting giant KPMG, compares business locations in North America, Europe and the Asia Pacific region.

The Competitive Alternatives study measured 26 major cost components in 100 cities in 10 countries and compared them.

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Gregg Wassmansdorf Competitive Alternatives is the most robust and user-friendly model that I have found for conducting location comparisons at a country and city level. (Full disclosure: my company contributes the global real estate data to the model.) The disadvantage of any model is that it cannot effectively capture the nuances of each company's project or investment in all possible locations. I recommend that companies starting a business site selection project begin by forming a broad, multi-function team of internal and external experts who can evaluate all aspects of location strategy. Only a diverse team can effectively capture all needs and evaluate all data points relating to the project's supply chain, financial parameters, personnel, transportation, utilities, real estate, and government incentives.
  • 2010-06-15 18:56:00
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Gregg Wassmansdorf Competitive Alternatives is the most robust and user-friendly model that I have found for conducting location comparisons at a country and city level. (Full disclosure: my company contributes the global real estate data to the model.) The disadvantage of any model is that it cannot effectively capture the nuances of each company's project or investment in all possible locations. I recommend that companies starting a business site selection project begin by forming a broad, multi-function team of internal and external experts who can evaluate all aspects of location strategy. Only a diverse team can effectively capture all needs and evaluate all data points relating to the project's supply chain, financial parameters, personnel, transportation, utilities, real estate, and government incentives.
  • 2010-06-15 18:56:00