In 2008, when the French holiday-resort giant Club Med approached Philippe Le Roux’s Montreal advertising agency, Phéromone, to develop a customer-management system he little realized the new business relationship would take him to the other end of the world…

This article is available to Members only.

If you're already a Member, please sign in

If you're not a Member, becoming one is easy. Just sign up!

Latest Comments

Please sign in or sign up to leave a comment.

Be the first to comment on this article.