No matter how good your product is, how well run your company is, much of your success depends on pitching to potential customers, distributors and potential joint-venture partners. Those pitches typically last an agonizing (or triumphant) 900 seconds—15 minutes of jaw time. Photo: Kim Carson As part of the Export Development Canada day-long November 22 [...]
Your future depends on 900 seconds
How you pitch your product to overseas customers could determine everything, says an EDC expert
- By: Jared Mitchell
- From: Business without Borders
- Date: Wednesday November 30th, 2011
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