Telling its story in creative ways has helped Accedian Networks Inc. of Montreal educate the market about its product. Accedian builds hardware designed to increase and assure the performance of cellphone networks—technically, service provider networks based on Carrier Ethernet technology.
The creative route to selling cell network services
Accedian’s strategy isn’t just about selling expertise, it’s about communicating
- By: Sean Fine
- From: The Globe and Mail
- Date: Thursday September 1st, 2011
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